Outline in description: 8 page paper regarding GM strength’s for 2013 as outlined in description. The three strengths to focus on are, market share, global presence and branding.

Please provide analysis, references and use 10 K financial data to back up the reasons.

 

 

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GM Strengths

Market Share

·         A recent Bank of America predicts that 2013 could be another big year for auto and truck sales. It also says that U.S. vehicle sales could hit a new high of 18 million units by 2018. If currently strong levels of sales continue and reach new highs in 2018, that could mean nearly 5 more years of sales growth for companies in this sector.

·         PE Ratio’s to show their competitive market strength in the automobile industry.

·         Index ratio analysis to show the percentage increase in sales vs competitors.

 

The following table summarizes the respective U.S. market shares in passenger cars, trucks and crossovers:

 

Years Ended December 31,

 

2012

 

2011

 

2010

GM

17.5

%

 

19.2

%

 

18.8

%

Ford

15.2

%

 

16.5

%

 

16.7

%

Toyota

14.1

%

 

12.6

%

 

15.0

%

Fiat/Chrysler

11.2

%

 

10.5

%

 

9.2

%

Honda

9.6

%

 

8.8

%

 

10.4

%

Hyundai

8.5

%

 

8.7

%

 

7.6

%

Nissan

7.7

%

 

8.0

%

 

7.7

%

 

Global Presence: GM sells vehicles in 180 countries around the world, and has a strong presence.

·         Touch on countries that GM has a powerful footprint and niche.

·         GM’s global strategy.

·         PE ratio to show their success in other countries.

·         GM best positioned to take on emerging markets of Asia and Latin America.

 

Branding:

 

·          Wide range of products such as Chevrolet, Pontiac Cadillac and Buick which have all become household names in the U.S. The wide range of products can translate to high brand awareness and perception.

·         General Motors has a high quality rating from J.D. Power and Associates.

·         With respect to fuel efficiency, several of GM’s best-selling models outperform same-class rivals from Toyota, Honda and Nissan. 

 

 

 

 

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