FIVE GUYS CASE STUDY
- How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising?
- Evaluate Five Guys’ current promotion strategy.
- Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
- Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?
3–4 pages double spaced need in the next 9 hours
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