Marketing homework.

W3 Research.

  • An overview of distribution channels:
    • Channel Levels: Direct versus Indirect Distribution
    • Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
  • Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.
  • Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)
  • Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
  • Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length.

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