PROMOTE PUBLIC TRANSPORT
You are expected to submit a relevant Project Proposal, including viable project planning documents, by 15
2013. The team who present the best project – in terms of expected benefits, feasibility, rational use of resources
and quality of planning – will receive up to £20,000 for implementation of the project for the period from May to
In addition to this, our commercial partner ACME Inc. – producer of microcontrollers and embedded systems –
offers their equipment worth up to £40,000 for the team who would propose a good application of their products.
The competition is available for small companies and charities (project teams of size 3 to 4). No previous business
experience is required, so start-ups are welcome. The main requirements are:
1. Project must apply an advanced Information Technology, including but not limited to web applications,
networking, digital business, multimedia solutions, mobile computing and embedded systems, to
promote or support Public Transportation system – either through directly engaging or encouraging
existing or potential passengers, or through enhancing or enriching the existing system to make it more
attractive to the public.
2. You have to cover for at least 50% of the project budget, and bid for the remainder to the Council. Your
total budget (including the subsidy) must not exceed £60,000 and the maximum bid is £20,000. On top of
these you can apply for special equipment from ACME Inc. (worth up to £40,000).
3. You must provide a viable plan and indicate how you would maintain the long-term return on investment
and develop your organisation.
4. The project must ensure sustainable benefit to the local community in terms of, for example, increasing
satisfaction with their transportation system.
5. Transport systems include: bus network, trains, underground, cabs and river boats.
6. The project must be up and running within 6 months (May – November) and enable a new long-term
venture to become self-supporting after an initial period of up to 12 months. In justified cases these
deadlines may be negotiated individually.
7. Ideally, the project should operate within the authority area of the Council, or may address even a
smaller area. If the project provides facilities, services or products outside the area of authority of the
Council, it is only acceptable if no additional Council funds are engaged.
You may act on your own, or liaison with local organisations, either governmental or non-governmental. Your
project may aim at providing facilities, equipment or services, providing advice or information, raising awareness,
increasing membership, raising funds, engaging in activities, funding grants or other, similar.
1. Project scope
Mandatory in Project Report (1st online submission)
This should include:
The products or results to be produced (Deliverables)
Expected sustainable benefits that will result from this project
Any assumptions on which the project is based
The current scope and limitations (if applicable)
Key project requirements
Unless you provide Project Budget as a separate deliverable, outline how the project will be kept
within the budget and how return on investment could be maintained.
2. Analysis of strategic implications of the project, using SWOT
This deliverable is only applicable for Project Report (1stonline submission)
This should be a strategic analysis of the organization (not the project). Special care must be taken to properly
identify strengths and opportunities, weaknesses and threats
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