Business Ethics

Assignment 3: Choose Ethically


You are the CEO of MetaLife, a major life insurance company that has received negative exposure about deceptive practices in its sales division. It has settled a class actions law suit last month. You received a call from 60 Minutes requesting an interview in regard to the allegations and the pending class action lawsuit. The corporate legal team does not object to the interview, and you feel that it is important not to “hide” from the public eye at this juncture. You agree to be interviewed.

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How will you handle this interview? Will you try to defend your company and rationalize what happened in order to play down the ill effects? Will you openly admit to a lack of stringent sales compliance procedure in your company and offer a public apology?


Evaluate the approaches, and outline your approach to the interview explaining why you would choose one approach over the other.


On Thursday, March 7, 2013, conduct online research using the online library and the Internet to identify how companies and business leaders have responded to similar situations.


Present your answers in a double-spaced 3 – 5 page paper citing theories and industry references to support your response.


Ensure that your paper follows the current edition of APA style guidelines.


On Friday, March 8, 2013, post the paper to the appropriate Discussion Area.


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